JULY 12-19, 2026

Join us on July 12 at the Shade Hotel in Manhattan Beach, where luxury fashion, coastal culture, beauty, and hospitality converge.

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Produced by Fashion Week Haus, California Swim Week returns for the 2026 season. Join us at Shade Hotel Manhattan Beach for an immersive runway experience featuring designer showcases, elevated hospitality, premium brand activations, exclusive gifting, and special guest appearances from some of today's most recognizable personalities.

This year's event will feature runway presentations from brands including Faherty, Rails, Wilson, alongside additional designer showcases and appearances from fan-favorite personalities from Love Island, Hulu, and Netflix.

Set against the backdrop of Southern California's iconic coastline, California Swim Week brings together fashion, beauty, wellness, entertainment, and culture for an unforgettable afternoon celebrating the best of West Coast style. Guests will enjoy a curated experience featuring runway presentations, immersive activations like IV Therapy from the Center for Reproductive Health & Gynecology, SEV laser offering complimentary lip flips, shopping opportunities, premium hospitality experiences, and exclusive moments with creators, tastemakers, media, and industry insiders.

All ticketed guests will receive exclusive discounts throughout the week with a digital passport. Including Oceanus - 15% off online, Faherty - 25% off, Rails - 15% off, Wilson - 20% off, M.A.C. - 15% off, Sunglass Hut - $75 off, California Pizza Kitchen - Free appetizer, Quatrine - 50% off all custom-made pieces of furniture, Las Olas - 15% off, Smash Burger - 25% off, Reborn Coffee - 15% off, French Touch - 15% off, Mercado - 10% off

Event Highlights

Runway presentations featuring Faherty, Wilson, and additional fashion and lifestyle brands
Special guest appearances from Love Island, Hulu, and Netflix personalities
Immersive brand activations and experiential installations
Premium gifting experiences
Signature cocktails and elevated hospitality offerings
Shopping opportunities and exclusive brand experiences
Influencers, media, tastemakers, and industry professionals
Oceanfront luxury setting in the heart of Manhattan Beach